Lingerie: Ambrielle is a new private brand of lingerie the company is launching this month

Employee Venetta Wood restocks a display in the JC Penney store Thursday, Feb. 22, 2007, in West Valley City, Utah. Ambrielle is a new private brand of lingerie the company is launching this month. Department store operator J.C. Penney Co. said Thursday its fourth-quarter profit fell 13 percent partly due to higher taxes, and it predicted a weaker first quarter than Wall Street expected.

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