Sexy Lingerie: Marks adds spark to lingerie range
M&S pants might be a byword for middle-of-the-road taste, but that could all be about to change. Its latest fashion range, unveiled yesterday, includes a corset inspired by the burlesque style made famous again recently by no less than Dita von Teese.
The high street chain is launching the black lace and champagne satin corset in November. The new softly-boned item will be priced at £19.
The company has also created a range of “No VPL” knickers that cannot be detected through clothing (is nothing sacred?).
Marks & Spencer is using technology to bond layers of lingerie fabric together without traditional stitching. This smoothes out the edges of its new bras and knickers. What’s more, models Erin O’Connor and Lizzy Jagger could be found yesterday posing in clothes from the chain’s new top-end fashion collection.
Called Autograph Exclusive, this range of womenswear will go on sale in September in just five stores, with prices ranging from around £59 for shoes to £699 for a long sheepskin coat.
Other themes in the M&S autumn 2007 women’s collection include looks inspired by 1940s Hollywood glamour, layered daywear and tailored suits.
Soozie Jenkinson, head of lingerie design at M&S, says: “Corsetry is quite fashionable at the moment and these really curvaceous looks are quite market driven as well as being functional.
“The whole burlesque thing is driving some quite erotic, sexy lingerie looks on the high street at the moment.”
That doesn’t sound like a revolution. But it is an M&S revolution.
