All over the country women are scaling the corporate ladder in their chosen profession . Power presentations, power lunches and power dressing is the mantra of the day. Bia, the newest entrant on Pune’s corporate fashion scene, hopes to dress up young professional women as they run to make their moves, both in and out of the boardroom.

A quality product of Sleepins Apparels Pvt Ltd, Bia devotes keen attention to well cut and well designed apparel ensuring that customers get value for their money.
Managing director Kisshor Chhabria affirms, Rather than exorbitantly exclusive business formals, Bia carries mass premium product for its customers. Their target group are the young professional women in the age group of 18-35 , working in industries like IT, ITES, BPO, media, hospitality, etc.

Chhabria also stated that Bia’s been accepted as an alternative brand to the existing labels in the market, and that his company’s looking to strengthen this Brand statement by introducing more variety at reasonable rates.
“In the coming months we will add more variety in trousers, capri’s and skirts with a wide range on color options. In the shirt category our casual shirts as well as kurti’s have been well appreciated by the customers. Bia’s currently offering a 30% discount.”

This entry was posted on Friday, June 29th, 2007 at 10:54 pm and is filed under Fashion, Modeling. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.