H&M Presents New Lingerie Collection
To mark the launch of its new lingerie collection, H&M booked a special event format through Clear Channel France in collaboration with ZenithOptimedia and was present in a number of train stations in Paris.
From 29 November, all the 12m² hanging panels of the 6 main stations of Paris (Montparnasse, Paris- Nord, Paris-Est, St Lazare, Paris-Lyon and Austerlitz) displayed the campaign - more than 100 faces in total.
In order maximise the impact of the campaign, 8 recto verso canvas sheet of 24m² special format alternated with the 12m² hanging panels.
The campaign will also be present on the classical billboard networks of Clear Channel France until the 7
December :
# On the 12m² billboards in the streets of Paris and in the Provinces,
# In the train stations of the Paris Suburb
# In the metro of Lille and Lyon.
